Look, this post is probably bad for my business – I know that. It’s also not following strict “social media best practices.”

But I see the writing on the wall – people are burnt out and frustrated with social media.

Users are frustrated with the constantly changing Instagram feed, asking themselves “where did all my friends’ posts go?” Businesses are tired of updates to the algorithm and endless new features. 

Companies are evaluating TikTok and wondering if they should have an influencer strategy. LinkedIn? It feels like the same clickbait posts and spammy cold outreach.

Facebook? Sorry Zuckerberg, we know organic reach is non-existent and it’s a paid ads game at this point. 

OK, so it’s tough out there in the world of social. What should you do?

Bare Minimum Social Media

Here’s what I’m proposing – figure out your bare minimum.

When I was in tech, we all talked about a Minimum Viable Product (MVP). The goal was to create something that was just valuable enough to be usable, without wasting time and money on unnecessary features.

For social media, what are the basic elements you need to have a presence that doesn’t look stagnant or out-of-date while validating your legitimacy to customers and prospects?

This will look slightly different for each account depending on your business, industry, and your goals. 

Will your growth slow? Yeah, probably. Is that a bad thing? Not necessarily. 

Maybe your goal isn’t to scale to a million followers. Maybe you have other priorities you need to focus on in your business, or your life. Maybe you just don’t want to. Period.

You don’t want to feel like you’re living on social media. You don’t want to chase algorithm updates. And you sure as heck don’t want to stress about your views and follower counts. 

If your social media is becoming a chore, your audience can tell. It’s time to work smarter, not harder. 

There Is No One-Size-Fits-All Social Media Strategy

Not every company needs to post daily across 6 social networks. It depends on their business goals and what they’re looking to accomplish with social media.

Also, this kind of posting cadence is just not feasible for most brands. Maybe it’s lack of budget, reduced staff, not enough content – hell, sometimes there just aren’t enough hours in a day. There are a lot of valid reasons why it’s not realistic to post daily.

But, you still need a social media presence. Just like you need a website, social media is no longer optional. So how can you fulfill this obligation without losing your sanity as a solopreneur? Without wasting precious time as a small business? Without blowing all your budget as a medium/larger business? 

You find your bare minimum. And please note – I’m not saying you put in low effort! This is about quality over quantity. It’s about being more strategic with the time and effort you do put into your social media.

Want help finding your bare minimum? Book a discovery call today!

And for the love of all things holy, make sure you’re repurposing your content while you’re at it.