LinkedIn is a Credibility Layer, Not Just Another Channel
Every marketing dollar you spend on trade shows, outbound, podcasts, or paid ads eventually sends a buyer to LinkedIn. What they find there is going to either multiply that investment...
Build a B2B Social Media Strategy To Drive Pipeline
A B2B social media strategy drives pipeline when it’s built on sales and customer support insights, mapped to the triggers that push buyers into market rather than funnel stages, and...
Find Your Bare Minimum: Social Media Strategy that Keeps you Sane
Look, this post is probably bad for my business – I know that. It’s also not following strict “social media best practices.” But I see the writing on the wall...
If You Build It: Creating a Community Through Social Media
It feels like every brand lately talks about building a community. They’re welcoming me to their community after I make a purchase or encouraging me to “join their community” on...
Social Media for Business Matters More Than Ever
It used to be that a great website was the best (only) way to speak to your potential customers. Once upon a time, you could support your customer base with...
B2B Social Media: Alignable vs. LinkedIn
Remember the days when social media was just a place to post pictures of your family and share funny memes? Those days are long gone! Social media has changed the...
How to Create Aesthetic Instagram Highlight Covers
If someone visits your website, you have less than 20 seconds to get their attention before they click away. Let’s pretend that number is the same for social media (but...