Many sales teams I speak with are using LinkedIn as a tool to research potential prospects and send cold DMs or emails.

But buying decisions are rarely made based on cold messages. According to LinkedIn, 75% of B2B buyers are using social media to research and make purchasing decisions.

And buyers are nearly 70% through their research before they even contact sales.

The most successful teams on LinkedIn don’t sell. They solve problems, educate prospects, and build relationships.

Give your team a proven system based on:

The most successful B2B social selling programs have one thing in common. They’re not just driven by sales. They’re orchestrated by marketing and sales enablement.

So your sales reps are on the front line with customers and prospects. And marketing and enablement provide the structure and the playbook behind the scenes.

This is how you get your B2B sales reps active on social media without losing control of your brand message.

LinkedIn is the largest professional social media platform in the world.

The teams seeing explosive results don’t view LinkedIn as a place to pitch. They attract ideal clients by building credibility over time and sharing valuable insights.

Today’s buyers will tune you out if you don’t speak to them as a knowledgeable, trusted partner first.

You need a social selling strategy that’s designed for your business and target market.

With your customized strategy in place, it’s time to set your team up for success. This half-day, high-impact session is carefully balanced to maximize knowledge intake and implementation.

Here’s a peek at the skills they’ll take away: