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Sergeant DigitalSergeant Digital
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Social Media Strategy for B2B Companies

The Future of B2B is Social

Simply having a website is no longer enough to cement your industry authority and build customer relationships.

Today’s B2B audiences expect to be able to engage with your company on social media. They want a window into your executives’ perspective as thought leaders. They crave opportunities to join conversations that deliver value.

And they absolutely will tune out companies that ignore the “social” aspect of social media.

Capitalize on an Active B2B Social Media Presence

I help B2B companies maximize their impact and achieve tangible results (yes, revenue) with strategic social media marketing. For most brands, this requires a focus on LinkedIn – the top corporate social platform.

It’s my job to stay on top of all the new features, current trends, and the latest algorithm changes so you don’t have to.

I spent the first 15 years of my career in digital marketing strategy, SEO, and consulting for corporate brands spanning from small businesses to the Fortune 500. I’ve channeled that been-there-done-that expertise into cutting-edge social media strategy for today’s savvy B2B audiences.

Whether you need to construct a foundational LinkedIn strategy from scratch or amplify an existing social presence, I’ll work hand-in-hand with your team to create an on-brand approach to cement your brand’s voice into the industry conversations that matter most.

Ready to dust off the corporate playbook and trade one-way broadcasting for two-way community engagement?

Let's Work Together
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How Can a Social Media Strategist Help?

Marketing Teams

B2B buyers are using social media to research and make purchasing decisions. Yet most brands leave money on the table by treating LinkedIn like an optional afterthought.

Get a customized, ready-to-implement LinkedIn blueprint that I’ll train your team to execute.

Sales & Biz Dev

The teams seeing explosive results with social don’t view LinkedIn as a place to pitch. If your team is radio silent on LinkedIn, you’re sabotaging your bottom line.

Help your team use LinkedIn to drive pipeline velocity, connect with buyers, and nurture deals.

Founders & Executives

Leveraging social media to amplify your leadership’s insights and vision is a prime opportunity to humanize your brand and build powerful connections with your audience.

Make your executive’s voice and perspective impossible for your audience to ignore.

Are you ready to
stop spinning your wheels
on social?

I'm So Ready

Let's get in touch

Send me an email and I'll get back to you, as soon as possible.

Send Message

From Meh to Memorable

Jaclyn is a B2B LinkedIn strategist who helps marketing and comms teams build LinkedIn ecosystems that make their founders memorable, their company pages credible, and their sales teams worth following. Based in Massachusetts; operating everywhere LinkedIn matters.

Find us here

  • Jaclyn Sergeant
  • B2B Social Media Strategy
  • 208 Main St, Unit 683 Norfolk, MA 02056
  • 508-794-5005
  • hello@sergeantdigital.com
  • https://sergeantdigital.com

On The Blog

  • LinkedIn is a Credibility Layer, Not Just Another Channel
  • Build a B2B Social Media Strategy To Drive Pipeline
  • How Your LinkedIn Presence Makes or Breaks B2B Deals
  • Punch Above Your Weight: How LinkedIn Levels the Playing Field for B2B Companies

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